Collaboration Tips
Collaboration Tips
Collaboration DO'S
Take your time to evaluate who you decide to bring on: they’re an ambassador; they’re a reflection of you (& if that’s not aligned that’s only going to be detrimental)
Communicate clearly and openly: make sure any other products their working on align with the brand by truly getting to know each other first
Cold e-mail your dream partnerships: you miss 100% of the shots you don't take
Have a firm contract in place: you need to cover your back in all circumstances
Collaboration DON'TS
Jump the gun: always start very very slow, you never know what’s around the corner and what could happen
Dive in too heavy-handed on stock: you'll get left with lots of stock you have to do something with
Only focus on the big names: consider micro-names and personalities with a strongly engaged community